Do we need an eligible brand account?
Yes. We review your available Store access and requirements before committing to a build. Amazon controls eligibility and publishing approval.
DMM / AMAZON
Amazon Brand Store Design & Optimization
Give shoppers a clear path through your brand.
Your Amazon Brand Store should make the assortment easier to explore and the brand easier to understand. DMM brings marketplace strategy, graphic design and product knowledge together to plan, build and improve an eligible Brand Store.
Up to five Store pages, navigation and merchandising structure, brand-aligned graphics from supplied assets, product grouping and mobile review.
Requires an eligible Amazon brand. Product photography, video and extensive new asset production are separate. Amazon reviews and approves Store submissions. Final scope, fees and timing are confirmed in writing before work begins.
* Buying multiple DMM services or products? Multi-service discounts are available. Call 888-269-3660 for custom pricing.
A destination built around how customers shop
For eligible brands launching a Store, reorganizing a growing assortment or aligning Store content with advertising. We start with the buyer’s questions and product groups, then give each page a clear role in the shopping journey.
01
Plan the journey
Define the homepage, categories, product groups and navigation. Organize the assortment around use, fit and buying needs rather than an unstructured product list.
02
Build the story
Develop banners, approved copy, product tiles and visual modules. Coordinate the Store with listing imagery and A+ Content so the brand makes the same promise throughout.
03
Refine the experience
Review links, product availability and mobile presentation. Use available Store insights and campaign context to prioritize future merchandising and creative updates.
What you receive
Your proposal identifies the deliverables DMM will own and the inputs your team provides.
- A Store sitemap and content plan with page purposes and asset requirements.
- Approved page copy, graphic direction and agreed Store implementation.
- Desktop and mobile checks, product-link review and submission coordination.
- A handoff summary and recommendations for updates or ongoing management.
How we work together
- Review: understand the starting point and verify the available evidence.
- Agree: define priorities, fees, access and approval responsibilities.
- Implement: complete the agreed work and document material changes.
- Verify: check the result, explain outstanding items and agree the next review.
Human judgment. Useful technology.
AI supports concepts, backgrounds and copy alternatives when useful. Human designers control composition, typography and product accuracy; an Amazon specialist reviews the final customer journey.
Founder Marc Schwartz brings decades of marketing experience and many years across Amazon, Walmart.com and Shopify. He guides key decisions, supported by specialists in platform operations, content, design and technical implementation.
Scope and responsibilities
Quoted by page count, assortment, asset readiness and creative complexity. Brand/account eligibility and Store moderation remain subject to Amazon. Original photography, video, complex 3D work and recurring updates are separate unless included.
Clients provide accurate product and business information and approve agreed material changes. DMM documents completed work, outstanding dependencies and recommended next steps. You retain ownership of your accounts.
Common questions
Can you improve an existing Store?
Yes. We can review navigation, merchandising, imagery and mobile presentation, then scope a refresh or a more substantial rebuild.
Does a Brand Store replace A+ Content?
No. A Store presents the broader brand and assortment. A+ Content supports individual product detail pages. We can plan them together.
Bring the problem. Leave with a clearer next step.
Share your current setup, the outcome you want and the work your team already handles. We will identify a practical starting scope.
Discuss Your Project