Can PPC fix a listing that does not convert?
Advertising can bring traffic, but weak content, pricing, reviews, availability, or product-market fit can limit conversion. We consider those constraints when reviewing campaign performance.
Amazon PPC Management — Free Audit & Action Plan
Digital Marketing Management Corporation (DMM) provides Amazon PPC management and advertising support for sellers who need clearer decisions about their campaigns. We look at advertising alongside the listing, inventory, and business goals that influence its results.
Start With a Free Account Audit and Action Plan
Tell us about your Amazon account, share public listing links and describe your challenges. DMM will review the information you provide and reply with audit findings and a prioritized action plan.
No purchase or newsletter signup is required. Decide which improvements to address first.
Request My Free Audit and Action PlanFrom campaign audit to accountable decisions
A useful advertising plan explains which products should be advertised, what each campaign is intended to do, and how much the business can afford to spend to pursue that objective.
Audit the foundations
Review campaign structure, search terms, product targeting, negative targeting and conversion history. Identify overlapping targets, inefficient spend and products that need listing or inventory work first.
Manage the tests
Adjust bids, budgets and targeting within agreed limits. Scope Sponsored Products, Sponsored Brands and eligible display formats around the account, creative requirements and business case. Each format must earn its place in the plan.
Explain the performance
Report spend, attributed sales, ACoS and ROAS with the reporting period and attribution context. Review TACoS, total sales, margins and stock where data is available, so advertising results are not mistaken for total business profitability.
What you receive
A campaign assessment, recommended structure, documented optimization actions and a performance readout with next tests. AI can help summarize large reports or flag changes; a specialist checks the data and makes the spending decisions.
Improve retail readinessPlan inventory alongside adsHow DMM uses AI
Who this service is for
This service is for sellers with campaigns that need ongoing attention or a focused performance review. Common starting points include rising costs, inconsistent sales, unclear targeting, or an account with plenty of reports but no clear optimization priorities.
What the scope can include
Review of campaign structure, targeting, and search-term performance.
Budget and bid management within the agreed advertising scope.
Identification of inefficient spend and areas that warrant further testing.
Advertising performance analysis in the context of sales and profitability goals.
Coordination with listing improvements and inventory availability.
Ongoing recommendations or hands-on campaign management, depending on the engagement.
How we get started
We begin with your products, current advertising approach, objectives, and available performance history. Before ongoing management, we agree the campaign scope, budget boundaries, and approval process. Priorities should reflect the evidence in the account and the commercial role of each product.
How to evaluate progress
ACoS
ROAS
Conversion rate
TACoS
Advertising cost of sales (ACoS), return on ad spend (ROAS), conversion rate, and total advertising cost of sales (TACoS) answer different questions. We consider these measures with product economics and total sales. A single target is not appropriate for every product, launch stage, or business.
Common questions
Can DMM review campaigns without taking over management?
Yes. A focused consulting review may suit an internal team that wants recommendations while retaining day-to-day control.
What does the free audit include?
DMM reviews the information you share about your listings, campaigns and account priorities, then provides audit findings and practical next steps.
Prepare for a discovery call
Be ready to discuss your catalog, campaign goals, recent changes, and the budget constraints that matter to your business. Do not change budgets simply to prepare for the initial conversation.
Founder-led strategy. Specialist execution.
Founder Marc Schwartz brings decades of marketing experience and many years managing Amazon, Walmart.com and Shopify. He guides strategy and key decisions, supported by skilled specialists in platform operations, advertising, content, graphic design and technical implementation as the work requires. Meet Marc and learn how DMM works.
Start with a free audit and action plan
Explore DMM’s management, coaching, consulting, and training options. For self-paced learning, preview AMZ Blueprint, DMM’s Amazon education pathway launching November 1, 2026.
Amazon Account Management | Amazon Consulting | Amazon Listing Optimization
Planning an Amazon launch?
Start with a free account audit and action plan to prioritize seller setup, listing content and advertising readiness.
Request Your Free Action Plan