Amazon PPC Management

Who this service is for

This service is for sellers with campaigns that need ongoing attention or a focused performance review. Common starting points include rising costs, inconsistent sales, unclear targeting, or an account with plenty of reports but no clear optimization priorities.

What the scope can include

• Review of campaign structure, targeting, and search-term performance.
• Budget and bid management within the agreed advertising scope.
• Identification of inefficient spend and areas that warrant further testing.
• Advertising performance analysis in the context of sales and profitability goals.
• Coordination with listing improvements and inventory availability.
• Ongoing recommendations or hands-on campaign management, depending on the engagement.

How we get started

We begin with your products, current advertising approach, objectives, and available performance history. Before ongoing management, we agree the campaign scope, budget boundaries, and approval process. Priorities should reflect the evidence in the account and the commercial role of each product.

How to evaluate progress

Advertising cost of sales (ACoS), return on ad spend (ROAS), conversion rate, and total advertising cost of sales (TACoS) answer different questions. We consider these measures with product economics and total sales. A single target is not appropriate for every product, launch stage, or business.

Common questions

Can PPC fix a listing that does not convert?

Advertising can bring traffic, but weak content, pricing, reviews, availability, or product-market fit can limit conversion. We consider those constraints when reviewing campaign performance.

Can DMM review campaigns without taking over management?

Yes. A focused consulting review may suit an internal team that wants recommendations while retaining day-to-day control.

Are advertising spend and management fees the same thing?

No. Campaign spend is the advertising budget. Ask for a proposal that identifies management fees, scope, and how spend decisions will be handled.

Prepare for a discovery call

Be ready to discuss your catalog, campaign goals, recent changes, and the budget constraints that matter to your business. Do not change budgets simply to prepare for the initial conversation.

Discuss Your Amazon Business