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DMM STOREFRONT CONCEPT · Fictional brand, sample products & prices← All five concepts
THE DAILY CUP · VOL. 01GOOD MORNINGS START HEREEST. IN IMAGINATION
MORNING FORM

TODAY’S FRONT PAGE / THE HOUSE BLEND

A better reason
to get out of bed.

Coffee bag, ceramic pour-over dripper and glass carafe on a terracotta counter

THE MORNING EDIT — Coffee, a favorite mug, and five minutes to yourself.

Round, familiar, quietly excellent. Meet the fictional house blend we built this little coffee world around.

SERVICE JOURNAL / NO. 001

The brew desk.

A small calculation.
A more considered cup.

Try a starting ratio, then adjust to taste. This tool calculates water from your coffee weight.

320 ml

Suggested water amount. Grind, temperature and brew method also affect the cup.

01 / STORE

Keep it close.
Keep it sealed.

An airtight container and a cool, dry shelf make a sensible home for your daily coffee.

02 / MEASURE

A little consistency
goes a long way.

Use the brew desk to find a starting point. Change one variable at a time.

03 / ENJOY

The best ritual
is your own.

Filter, press or your favorite method. Make room for a cup you look forward to.